H&M

2019

This concept H&M ad was designed as a project for a Typography course in post-secondary.  The goal was to choose one well-known graphic designer and re-create an existing H&M ad inspired by that designer’s style and method.  In this case, I chose to base my design on Michael Thompson’s style.

    • Research and understand chosen designer’s work and style (ie. composition, typography, colour schemes, etc.)

    • Research demographics

    • Create sketches and concepts

    • Create mock-ups for different mediums

  • Side 1

  • Side 2

  • An image of Greenspacing.

    Case Study Summary

  • An image of Greenspacing.

    Mock-up

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