GoPlaces Tourism
2019
This concept ad was designed as a major project for a Visual Composition course in post-secondary. The goal was to create a black and white travel ad for the Georgia Strait Newspaper and web using Point, Line & Form. Although this ad and company are fictious (logo was provided), all research of demographics, ad dimensions, etc. are based on real information.
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Decide on ad direction and create concept map
Research country of travel, demographics, audience, and 4 other comparable travel companies
Explain project goals and create a positioning strategy
Custom illustrations, original design
Create mock-ups for various ad mediums
Design a presentation for the ad
Landscape Design
Portrait
Web ad
